Articles in Exhibits: Multilevel

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article

Trade Show Measurement: Key Metrics for Success

From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.... Read full article

Airstream Alumapalooza: Taking Design Research a Step Further

Exhibit Concepts visited Airstream's Alumapalooza 2019 to prepare to tell Airstream's story for their Heritage Center, coming in 2020.... Read full article

Why Your Exhibit House's Account Management Team and Processes Matter

When choosing an exhibit house, it's easy to just put focus on creativity. This is how processes and partnership affect the success of your booth. ... Read full article

Girl Power: 4 Women-Owned Businesses that Inspired Us at WBENC 2019

When walking the show floor at WBENC 2019, I visited with several inspiring women-owned businesses. These are their stories. ... Read full article

How a Strong Discovery Process Delivered “Thrilling” Booth Design

When Exhibit Concepts began working with LG on a new trade show booth, a strong discovery process led to a unique design for the AHR Expo.... Read full article