Articles in Exhibits: Truss Systems, Millennial Marketing, Flooring, Exhibits: Set Design & Construction and Mobile Marketing (Vehicle)

How To Measure the ROI from B2B Roadshow Tours

by Steve Randazzo

Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure.  Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article

How To Plan a SUCCESSFUL B2B Mobile Roadshow Event

by Steve Randazzo

In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article

Tips for Planning a Successful Mobile Marketing Tour

Mobile marketing tours can be incredibly lucrative business strategies for companies across a variety of industries. As with any marketing event, however, they require a significant amount of planning and preparation to be truly successful. ... Read full article

10 Extremely Creative Experiential Marketing Programs

by Steve Randazzo

Brands must be innovative and creative to attract customers. Pro Motion Experiential Marketing has highlighted 10 great examples of successful creative experiential marketing campaigns. Check out No. 10 - I really love this one!! ... Read full article

How Long-Term Partnership Benefits Exhibit Concepts’ Museum Clients

There are advantages to sticking with one exhibit house rather than going to bid. Here's how long-term partnership benefits Exhibit Concepts' clients. ... Read full article

How to Get the Best Responses from a Museum Exhibit Fabricator in an RFP

Is your museum seeking competitive bids for an exhibit? Here's how to craft an RFP that will garner the best responses from exhibit fabrication companies.... Read full article

How to Promote Your Trade Show Presence on Social Media

Promoting your trade show presence on social media will enhance your trade show marketing efforts. Here's how to do it effectively.... Read full article

Need Design Inspiration? 6 Jaw-Dropping, Award-Winning Trade Show Booths

Need trade show booth design inspiration? These five award-winning booths will help you get inspired for your next trade show attendee experience.... Read full article

Trade Show Industry Anatomy: Who are the Key Players?

The trade show industry is divided into five groups. In this blog, we’ll define each key player, their functions, and the associations that support them.... Read full article

Top 11 Trade Show Trends to Watch for in 2020

Each year, trends change in the event marketing industry. These are the top 11 trends that will impact the trade show industry in 2020.... Read full article