Articles in B-to-B & Direct Marketing Agencies, Millennial Marketing and Flooring

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When it comes to attending a trade show, it's crucial to plan ahead. This means thinking through every detail of the show and your presence there. ... Read full article

4 Ways to Captivate a Trade Show Audience

It’s true: drawing a crowd is a key component of a successful trade show. Attracting the masses is a great way to ensure your message is delivered to many people, but it’s also important to have a plan that gets that message to the right people.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

Fluke T6 Tester - Point of Purchase Display

by ImagiCorps

Fluke relied once again on ImagiCorps to design and build a point of purchase display to showcase their new product. This test device measures both AC current and AC voltage in a wire without making contact or requiring a clamp around the wire.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

Lovepop Window Display

by ImagiCorps

Microsoft and Lovepop collaborated with ImagiCorps to bring a larger than life interpretation of the popular Lovepop greeting cards to life in Microsoft stores across the continental US. ... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article

2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article