Articles in Millennial Marketing, Flooring and Exhibit Systems & Rentals

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

Top 5 Trade Show Trends for 2018

It often feels like the only constant in the face-to-face marketing industry is that it’s continuously evolving. New design trends, innovative use of materials, technology advances-it is challenging to stay on top of the latest innovations. ... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

Welcome to Expand International

Expand International is the leading manufacturer of portable event displays.... Read full article

The Agency Guide to: EVENT DISPLAYS + EXHIBITS

Event agency creative directors are changing how they use exhibits and displays. ... Read full article

The Importance of Face to Face Training

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.... Read full article

Experiential Events: Creating Connections On-site

Here at Hype, we understand that successful event staffing requires more than just a fancy app – it takes human connection.... Read full article

Road Warrior Tech Must-Haves

When you work in events, chances are you’ll spend some days on the road traveling to cities both new and old. Hype’s got you covered with our top 6 Tech Must-Haves for Road Warriors.... Read full article

Finding the Perfect Fit: Staffing Comic-Con San Diego

For this year’s Comic-Con International in San Diego, Hype was tasked with staffing thirteen Medieval Knights to promote the premier of a new network television series. See how Hype find the perfect fit when staffing costume characters for one of...... Read full article

Approach for Trade Shows: 5 Key Steps

Learn how taking “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.... Read full article