Articles in Exhibits: Truss Systems, Millennial Marketing, Flooring and Interactive Technologies

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

Three Time-tested Tips for Making Gamification Work.

By now, almost everyone has heard about the awesome power of gamification to engage and motivate audiences. So we thought we’d share a few things we’ve learned along the way that can help make a game engagement successful. ... Read full article

VideoBooth @ Vision Expo East

Attendees were able to tour the booth and learn about UV effects on the eye and were then encouraged to leave their thoughts in our VideoBooth.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

10 Tips for VR as Activations

Tips for VR (Virtual Reality) and best practices with links to award winning cases studies and brand activations from a seasoned VR and 360 studio.... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article

2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article

Five Ways to Incorporate Tech at Your Next Event

Technology can add an extra layer to brand experiences... Read full article

By the Numbers: Using Measurement to Improve Your Brand Experience Success

Gaining the data you need to improve your brand experience and prove your investment...... Read full article