Articles in Millennial Marketing, Flooring and Mobile Marketing (Vehicle)

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

Tips for Building Custom Marketing Trailers

As the cost per customer acquisition is constantly increasing, this article is aimed at exploring some Tips for Building Custom Marketing Trailers, as an option to reach a larger targeted audience at a much lower cost. From brand awareness and...... Read full article

MLB Team Embraces Food Trucks at Stadium

MLB teams are bringing food trucks to round out the visitors' ballpark experience. The traditional ballpark food doesn't stop at hot dogs and nachos. Check out the latest trend on stadiums and food trucks!... Read full article

Face-to-Face & End-to-End Marketing

The old saying is true: You only get one chance to make a first impression. These days, we also know from experience that good branding is important and goes far beyond an eye-catching logo.... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article

Bring Your Experiential Vision to Fruition

Experiential marketing is aimed to not only create an experience for the visitor, but to also capture necessary data, and ultimately generate measurable ROI. Just how in the world can one accomplish all of this from a mere vision? Let's explore some ... Read full article

College Culinary Program Utilizes Custom Food Truck as Educational Experiential Tool

Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s...... Read full article

Tips for Ramping Up Your Events for Spring

Spring has sprung, so it’s the perfect time to set a game plan for your experiential, sampling, and promotional event success when the the hustle and bustle of spring and summer begin. Let’s explore Tips for Ramping Up Your Events for Spring in...... Read full article

Questions You Need to Ask Your Food Truck Builder

When you are ready to begin exploring potential food or sampling truck builders, it’s important to have a plan in place to gather the most helpful information, which is why this post of Questions You Need to Ask Your Food Truck Builder will be...... Read full article