Articles in Millennial Marketing, Printing and Flooring

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

Lovepop Window Display

by ImagiCorps

Microsoft and Lovepop collaborated with ImagiCorps to bring a larger than life interpretation of the popular Lovepop greeting cards to life in Microsoft stores across the continental US. ... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article

2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article

Asian Americans: Culturally Diverse and Expanding Their Footprint

Nielsen has released a new report “Asian Americans: Culturally Diverse...... Read full article

Internal Branding to Drive Employee Engagement

Happy employees, happy life. Employee satisfaction plays a key role in the success of any business. By showing appreciation and rewarding employees, it encourages better performance, in return, higher profits. Here are some tips to curating an...... Read full article

Interesting Special Appearances

Experiential Marketing is all about the experience. The face to face interaction is invaluable. Whether is communicating a message or building awareness.... Read full article

Activation Ideas

Brand Activation is the art of driving consumers through brand interaction and experiences. ... Read full article

Crafting the Customer Experience

A "one-size fits all" approach to customer experience is no longer viable. We are constantly being challneged to come up with creative ways to engage the consumers.... Read full article