Guide To Experiential Marketing Roadshows For B2B Brands In 2020
Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction.
Just a few short years ago, B2B companies could still rely on trade shows where they went to meet their prospects, network, and close deals. Vendors, potential customers, and other decision-makers would gather in large halls to visit booths or attend presentations. Companies would spend huge sums of money to create the best possible appearance to attract and engage these prospects. However, the attendance at trade shows started to diminish since C-suite decision-makers no longer felt it was necessary to attend many trade shows.
B2B companies that rely on trade shows for most of their revenue need to find another way to reach out to prospects and customers. Fortunately for them, there are roads they can take – experiential marketing roadshows and B2B mobile trade show tours.
In this ultimate guide to B2B experiential marketing, we will define this strategy and discuss its benefits. We’ll also talk about how to use it to achieve marketing success.
Want to work directly with an accomplished experiential marketing agency with 25 years of experience? Pro Motion is an industry leader in creating engaging, effective campaigns. Give us a call at 636.577.8507.
Learn More About Experiential Marketing from PMI President Steve Randazzo in his book Brand Experiences: Building Connections in a Digitally Cluttered World. Click here to download 2 free chapters!
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