How a Strong Discovery Process Delivered “Thrilling” Booth Design
Trade shows can be loud, crowded, and somewhat chaotic. And when you’re vying for your potential customers’ attention, your booth design is likely what will initially pique their interest. But when thinking about your trade show presence, don’t stop with just how the booth will look. You need to consider the cost, the weight, how your visitors will find you and travel through your space, the time needed to successfully build your booth and the transport and I&D.
Aligning with your face-to-face marketing partner early in the design process will help you think about each piece of the puzzle. When Exhibit Concepts began working with LG, we started with a series of onboarding meetings to clarify roles, identify goals and desired outcomes of their presence. Beginning with this strong discovery process allowed us to understand exactly what LG required in order to attract attention at the AHR Expo (The World’s Largest HVACR Marketplace).
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