How Second Screen Technology Can Push Your Presentation to the Next Level


All Screens Welcome

The answer is not ban phones at your events or meetings. Instead, turn those second screens to your advantage.

Second screen experiences have been around since we’ve had second screens - think back to when competition shows like American Idol first started encouraging people to text in their votes. Now, second screen technology exists in the form of different apps for our smartphones and tablets. Your average event app helps attendees plan their experience, get information, and navigate their way around the event, but most aren’t taking it to this next, more interactive level. Interactive second screen apps can allow the audience at a presentation to participate in:

• Polling and surveys
• Quizzes and games
• Real-time chat with other attendees
• Note-taking
• Slide syncing
• Virtual Q & A

This way, your audience can make their voices heard, and you can curb their natural tendency to become distracted or bored.
 

Devices galore were embraced in the keynotes at PTC Liveworx 2015

Examples of event apps that encourage second screen audience engagement include SpotMe, Conferences i/o, and Lintelus. All provide opportunities to send your attendees supplementary content and allow them to respond in real time. Smartphones become not a source of distraction, but a tool for providing your audience with a deeper, more engaging experience.

At Cramer

We recently put second screens into use on a project with a leading global healthcare technology company. They needed to stand out from the crowd and engage potential customers during presentations. Together, we turned what was once a run-of-the-mill software demo into a fully interactive, immersive brand experience.

Upon entering the room, each prospective customer - physicians or hospital administrators - receives their own personal iPad. The iPads are synced with the display screen. As a live salesperson gives the presentation, the big screen video tells the story of a patient, and the iPads illustrate how the software fits into that patient’s journey. By using multiple screens to their full potential, we’re able to hold audience members’ attention and tell a complete, multi-layered brand story.

Once upon a time, a presentation meant a single screen with simple PowerPoint slides. Now, presenters can use technology both on the stage and in the audience’s hands to communicate and interact more intuitively. The time has come to fully embrace the second screen.

Sign up for our newsletter, Catalyst, to read the full case study, which will publish soon!

 

425 University Ave
Norwood, Massachusetts 2062
United States

425 University Ave
Norwood, Massachusetts 2062
United States

September 30, 2015

By Kate Romano