How to Foster Event App Adoption
Using the SmartRelevancy® platform, dashboard, and OneApp® is the best way to create tailored events that resonate with all in attendance. However the successful application of this tech is reliant on one factor; adoption from all sides of the event equation. Clearly the Event Management team will adopt the tech, sponsors and exhibitors want to maximize the real and virtual places they can engage participants, but the wildcard itself is the attendees.
How do you transform downloading your event mobile app from a maybe to a must? The answer is value. Tap into all the functions within the app that people are looking for and beyond include floor plans and area maps with event locations, go beyond the basic attendee profile to highlight established contacts imported from social networks and networking opportunities based on shared interests and events registered for.
Foster FOMO in the run-up to the event by sharing content only available on the app and videos that showcase how your event app will improve attendees’ experiences. Promote contests, events and opportunities that are limited to app users and share them across all channels including the event website, registration confirmation, blogs, social media, email, and collateral. Support interested parties with tutorials, FAQs and demos. Get influencers and presenters onboard and sharing about how the app enables them to connect with their followers. Promote pre-event app use with discussions and teasers, competitions, and the opportunity to create their own tailored experience with personal event agendas, the ability to favorite exhibitors and request meetings.
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