How to Promote Your Trade Show Presence on Social Media
Social media is a crowded, competitive, and exciting space. When attending a show, hundreds of other brands are vying for the attention of attendees on social platforms. You're fighting algorithms and working to craft killer posts that thumb scrollers can't resist passing in their feeds. All the while, you're meticulously tracking the ROI to ensure your strategy isn't falling flat.
When you're on the show floor, you're balancing social with set-up, ensuring that booth staff is trained, interacting with attendees, and putting out any "wildfires" that might arise. While some things will be out of your control, having a set plan for keeping your social strategy in-line with your face-to-face marketing efforts will help bring you peace of mind.
Here's what you can do to generate social buzz for your trade show experience.
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