How Utilizing Modular and Rental Components Creates Cost Efficiencies
We all know that exhibiting can be an expensive line item in your marketing budget. As material handling and transportation costs continue to increase, savvy brands are looking for innovative ways to control costs without sacrificing quality, aesthetics or the attendee experience.
For LG Air Conditioning Technologies USA, it was important as we developed their exhibit for AHR 2019 that the design would have maximum impact, but with an eye to cost efficiencies. Beginning with a strong discovery process and allowing time to focus on a strong design that would also reduce weight and labor time was key.
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