Articles in Entertainment Marketing, Field Marketing and Interactive Technologies

Santa Monica's Top Events in 2019

by N Smithson

Netflix, Nike and Fandango threw the best events, parties, and activations at Pacific Park on the Santa Monica Pier.... Read full article

The Benefits of Practical Creativity

by Steve Randazzo

Do you ever find yourself looking at lists like these and thinking, “my brand will never have the budget or technology to compete with those stunts”?  You do have the budget, learn more about practical creativity and experiential marketing.... Read full article

BONOBOS Marketing Airstream by Timeless Travel Trailers

by Timeless Travel Trailers

Whether you choose new “threads” or a new marketing solution, you have an opportunity to impress… BONOBOS is doing both, by creating a win-win for the brand and customers alike! Timeless completed a compelling and memorable mobile pop-up Airstream.... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

How to Incorporate the Five Senses into your Booth Experience

Leaving a lasting impression at your trade show booth is important. Here is how our clients appealed to the five senses and increased engagement.... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

Deep Eddy Vodka Marketing Vehicle by Timeless Travel Trailers

by Timeless Travel Trailers

Timeless customized three 1946 / 1947 – vintage 25ft Spartan trailers for the Austin, Texas distillery, Deep Eddy Vodka. Traveling the eastern, western and central USA with brand representatives to increase awareness of Deep Eddy flavored vodkas.... Read full article

2018 Biz Bash Event Style Awards

by BizBash

2018 Bizbash Event Style Awards Winner: The Experience by Dell Technologies at SXSW 2018 Best Sustainability/Corporate Social Responsibility Program Finalist: The Experience by Dell Technologies at SXSW 2018 Best Sponsor Activation at an Event... Read full article

Event Staffing Executive Insights From President of Productions Plus

President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article