Articles in PR & Communications Agencies, Coupon Services, Millennial Marketing, Measurement/Analytics, Flooring, Survey Tools and Interactive Technologies

People Need People, Part 2: Building Emotional Connections

by Steve Randazzo

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Steve Randazzo

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article

People Need People, Part 1: The Benefits Of Face-To-Face Physical Communication

by Steve Randazzo

As we all know, this is a difficult time — for ourselves, our families, and the whole world. As a company who thrives on working directly with other people, we thought this a good moment as any to reflect on an irrefutable fact: People need people.... Read full article

One Pivot Leads to Another and Everybody Wins!

When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter ... Read full article

How To Incorporate The Senses Into Your Next Experiential Marketing Campaign

by Steve Randazzo

How have you engaged the five senses to build an emotional connection with your customers? Your senses are constantly detecting subtle hints that drive curiosity and lead to action.... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 1 Of 2)

by Steve Randazzo

Experiential marketing doesn’t look like it’s losing popularity. 91% of consumers say they have more positive feelings about a brand after attending experiences, and 65% of brands report that experiential programs are directly related to sales. ... Read full article

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

What Rogue Women Can Teach Us All

On May 7, 2019, Rogue Women was staged to bring together women in marketing, investing and start-ups to collaborate, debate and create a forum of ideas.... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article