Articles in Coupon Services, Exhibits: Truss Systems, Field Marketing, Millennial Marketing, Measurement/Analytics, Flooring, Survey Tools and Interactive Technologies

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

BONOBOS Marketing Airstream by Timeless Travel Trailers

by Timeless Travel Trailers

Whether you choose new “threads” or a new marketing solution, you have an opportunity to impress… BONOBOS is doing both, by creating a win-win for the brand and customers alike! Timeless completed a compelling and memorable mobile pop-up Airstream.... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

Deep Eddy Vodka Marketing Vehicle by Timeless Travel Trailers

by Timeless Travel Trailers

Timeless customized three 1946 / 1947 – vintage 25ft Spartan trailers for the Austin, Texas distillery, Deep Eddy Vodka. Traveling the eastern, western and central USA with brand representatives to increase awareness of Deep Eddy flavored vodkas.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

Event Staffing Executive Insights From President of Productions Plus

President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article

Three Time-tested Tips for Making Gamification Work.

By now, almost everyone has heard about the awesome power of gamification to engage and motivate audiences. So we thought we’d share a few things we’ve learned along the way that can help make a game engagement successful. ... Read full article

VideoBooth @ Vision Expo East

Attendees were able to tour the booth and learn about UV effects on the eye and were then encouraged to leave their thoughts in our VideoBooth.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article