Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Interactive Technologies, Measurement/Analytics, Flooring and Survey Tools

New Realities: VR, AR, and More

What’s ahead for event technology in the next year? ... Read full article

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

VideoBooth @ Yale Explores D.C.

Yale knows you can never stop learning which is why they invite their Alumni back to continue their education with keynotes at iconic venues across country. ... Read full article

VideoBooth @ Lindt Golden Bunny Event

Hop into VideoBooth’s green screen photo booth and capture your special Golden Bunny souvenir photo! ... Read full article

Three Time-tested Tips for Making Gamification Work.

By now, almost everyone has heard about the awesome power of gamification to engage and motivate audiences. So we thought we’d share a few things we’ve learned along the way that can help make a game engagement successful. ... Read full article

VideoBooth @ Vision Expo East

Attendees were able to tour the booth and learn about UV effects on the eye and were then encouraged to leave their thoughts in our VideoBooth.... Read full article

VideoBooth @ Facebook's GMSS 2018

VideoBooth worked with Facebook this past weekend in San Francisco to facilitate an outlet for their #shemeansbusiness campaign. ... Read full article