Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Measurement/Analytics, Flooring, Promotion Marketing Agencies, Survey Tools and Interactive Technologies

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

What Rogue Women Can Teach Us All

On May 7, 2019, Rogue Women was staged to bring together women in marketing, investing and start-ups to collaborate, debate and create a forum of ideas.... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

Nine Experiential Predictions for 2019

Some thoughts on things that will impact the experiential marketing scene in 2019... Read full article

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge

Our time tested ways to test the effectiveness of a successful event. ... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

2018 Biz Bash Award Winner

by BizBash

2018 Bizbash Event Style Awards Winner: The Experience by Dell Technologies at SXSW 2018 Best Sustainability/Corporate Social Responsibility Program... Read full article

On-Demand Staffing and the Gig Economy

With Uber's latest announcement of their on-demand staffing service, and since event staffing is the bread and butter of our business, Hype's CEO & founder weighed in on the subject of on-demand staffing and the gig economy.... Read full article

Get Your Free Creative Brief Template

When it comes to attending a trade show, it's crucial to plan ahead. This means thinking through every detail of the show and your presence there. ... Read full article