Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Measurement/Analytics, Video/Photography, Flooring, Survey Tools and Interactive Technologies

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

Three Time-tested Tips for Making Gamification Work.

By now, almost everyone has heard about the awesome power of gamification to engage and motivate audiences. So we thought we’d share a few things we’ve learned along the way that can help make a game engagement successful. ... Read full article

VideoBooth @ Vision Expo East

Attendees were able to tour the booth and learn about UV effects on the eye and were then encouraged to leave their thoughts in our VideoBooth.... Read full article

VideoBooth @ Facebook's GMSS 2018

VideoBooth worked with Facebook this past weekend in San Francisco to facilitate an outlet for their #shemeansbusiness campaign. ... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

VideoBooth @ RootsTech 2018

VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article

The Top 5 Event Technology Trends of 2018

We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks.... Read full article