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New Strategy Delivers Big Wins
DemandLab helped a client who needed a guide for navigating the powerful, complex Marketo system. DemandLab changed its approach to marketing in ways that they didn't expect and gave them some big wins along the way. ... Read full article
Marketing Automation Quickstart Guide
In today's competitive and fast-paced marketing environment, marketing automation is one of the most powerful tools marketers have at their disposal. Do more work with less manual effort to reach a larger audiences.... Read full article
Tips for a Good Night's Sleep for B2B CMOs
Recently, DemandLab's CEO Rhoan Morgan shared the top 5 challenges she sees B2B CMOs facing. In her follow-up article, she shares some tips and solutions. ... Read full article
Industrial Marketing Strategies for Enterprise Clients
by Craig Conard
To succeed in a complex and ever-shifting market environment, you need to harness the power of data-driven digital marketing strategies to boost conversion rates and get actual results. Yet, many industrial marketing teams don’t have the tools and re... Read full article
What's Keeping B2B CMOs Up at Night?
DemandLab's CEO, Rhoan Morgan, has advised many marketing executives throughout the years. While their backgrounds, industries, and resources may differ, the top 5 challenges that tend to keep them up at night are similar. ... Read full article
How Kellogg’s partnered with Limelight to increase Family Reward signups by more than 5x
Following the Maturity Model, Kellogg’s can use the valuable data-driven insight they get from each campaign to continually improve their sampling and experiential marketing efforts.... Read full article
How Canon & 7Communications Agency Leveraged Limelight To Launch The New EOS Camera System in Canada
Canon Canada made it easy & seamless for guests to register for the event, submit payments, choose their shoot location, equipment & receive program info; allowing their guests to have peace of mind that participating in the event would be safe.... Read full article
How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences
by Limelight
Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article
How companies are adapting to help fight COVID-19
by Limelight
Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article
Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]
Disconnected, hard to run, measure and scale. These probably aren’t the words that come to mind when you think of experiential marketing, but unfortunately, it’s the reality many brands are facing with the channel today. ... Read full article