Articles in Marketing Automation

New Strategy Delivers Big Wins

DemandLab helped a client who needed a guide for navigating the powerful, complex Marketo system. DemandLab changed its approach to marketing in ways that they didn't expect and gave them some big wins along the way. ... Read full article

Marketing Automation Quickstart Guide

In today's competitive and fast-paced marketing environment, marketing automation is one of the most powerful tools marketers have at their disposal. Do more work with less manual effort to reach a larger audiences.... Read full article

Tips for a Good Night's Sleep for B2B CMOs

Recently, DemandLab's CEO Rhoan Morgan shared the top 5 challenges she sees B2B CMOs facing. In her follow-up article, she shares some tips and solutions. ... Read full article

Industrial Marketing Strategies for Enterprise Clients

by Craig Conard

To succeed in a complex and ever-shifting market environment, you need to harness the power of data-driven digital marketing strategies to boost conversion rates and get actual results. Yet, many industrial marketing teams don’t have the tools and re... Read full article

What's Keeping B2B CMOs Up at Night?

DemandLab's CEO, Rhoan Morgan, has advised many marketing executives throughout the years. While their backgrounds, industries, and resources may differ, the top 5 challenges that tend to keep them up at night are similar. ... Read full article

How Kellogg’s partnered with Limelight to increase Family Reward signups by more than 5x

by Limelight Platform

Following the Maturity Model, Kellogg’s can use the valuable data-driven insight they get from each campaign to continually improve their sampling and experiential marketing efforts.... Read full article

How Canon & 7Communications Agency Leveraged Limelight To Launch The New EOS Camera System in Canada

by Limelight Platform

Canon Canada made it easy & seamless for guests to register for the event, submit payments, choose their shoot location, equipment & receive program info; allowing their guests to have peace of mind that participating in the event would be safe.... Read full article

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

How companies are adapting to help fight COVID-19

by Limelight

Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

by JULIA MANOUKIAN

Disconnected, hard to run, measure and scale. These probably aren’t the words that come to mind when you think of experiential marketing, but unfortunately, it’s the reality many brands are facing with the channel today. ... Read full article