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Putting Event Data into Action
In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article
Attracting New Audiences Through Deeper Insights
Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article
The Top 5 Event Technology Trends of 2018
We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks.... Read full article
Face-to-Face & End-to-End Marketing
The old saying is true: You only get one chance to make a first impression. These days, we also know from experience that good branding is important and goes far beyond an eye-catching logo.... Read full article
Elements to Keep Your Event On Trend
Looking to make your event stand out from competitors? Employing these five trends shared by EventMB will turn attending your event from a maybe to a must.... Read full article
How to Foster Event App Adoption
The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to a must for attendees? The answer is...... Read full article
How Beacons Power Personalized Events
Whether attending a big trade show or a small conference, no two attendees have the same experience. What tool enables event managers to not only engage participants, but tailor the event to each individuals’ needs?... Read full article
ABA Gets Personal to Deliver the Best Event Experience
How does a trade association that represents over 90% of the professional beauty supply industry in respect to hair and nails connect with participants across Canada? They personalized the experience with Nomadic Uno.... Read full article
The Why behind Event Attendance and Maximizing it for Greater Event App Engagement
Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.... Read full article
Predict Event Pain Points and Prevent Them
You don’t need a deck of cards or a crystal ball to know that everyone attending events from music festivals to trade are looking to have the best possible experiences and are willing that extra mile to meet, greet, and maximize every moment...... Read full article