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Introducing Impact – the industry’s first data-driven reporting tool
– Live data insights can help brands to improve ROI from event activations by 35%* ... Read full article
bBIG Communications Names Social Media Manager to Streamline & Expand Agency’s Social Media Programs
Boban Lekoski, bBIG Communications Inc. new social media manager, will manage the firm's earned and paid social media outreach.... Read full article
How Kellogg’s partnered with Limelight to increase Family Reward signups by more than 5x
Following the Maturity Model, Kellogg’s can use the valuable data-driven insight they get from each campaign to continually improve their sampling and experiential marketing efforts.... Read full article
Industry Suppliers Make Donation to Operation Homefront
MyMilitarySavings.com (MMS) and its branded partners have made a $5,000 donation to Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families so they can thrive.... Read full article
How Canon & 7Communications Agency Leveraged Limelight To Launch The New EOS Camera System in Canada
Canon Canada made it easy & seamless for guests to register for the event, submit payments, choose their shoot location, equipment & receive program info; allowing their guests to have peace of mind that participating in the event would be safe.... Read full article
How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences
by Limelight
Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article
Your Virtual Events May Engage - But Are They Profitable?
How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article
How companies are adapting to help fight COVID-19
by Limelight
Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article
Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]
Disconnected, hard to run, measure and scale. These probably aren’t the words that come to mind when you think of experiential marketing, but unfortunately, it’s the reality many brands are facing with the channel today. ... Read full article
Build vs. Buy: How to Know When You Should Buy Software Over Building In-House Solutions
How do you tap into modern software technology to grow its revenue? You’ve got two choices: build your own solution in-house, with all the management & upkeep required, or buy a solution from a vendor.... Read full article