Articles in Measurement/Analytics

Data-Driven Marketing Today

Data Driven strategies to get you up to speed today... Read full article

The Top 5 Event Technology Trends of 2018

We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks.... Read full article

Face-to-Face & End-to-End Marketing

The old saying is true: You only get one chance to make a first impression. These days, we also know from experience that good branding is important and goes far beyond an eye-catching logo.... Read full article

Elements to Keep Your Event On Trend

Looking to make your event stand out from competitors? Employing these five trends shared by EventMB will turn attending your event from a maybe to a must.... Read full article

How to Foster Event App Adoption

The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to a must for attendees? The answer is...... Read full article

How Beacons Power Personalized Events

Whether attending a big trade show or a small conference, no two attendees have the same experience. What tool enables event managers to not only engage participants, but tailor the event to each individuals’ needs?... Read full article

ABA Gets Personal to Deliver the Best Event Experience

How does a trade association that represents over 90% of the professional beauty supply industry in respect to hair and nails connect with participants across Canada? They personalized the experience with Nomadic Uno.... Read full article

The Why behind Event Attendance and Maximizing it for Greater Event App Engagement

Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.... Read full article

Predict Event Pain Points and Prevent Them

You don’t need a deck of cards or a crystal ball to know that everyone attending events from music festivals to trade are looking to have the best possible experiences and are willing that extra mile to meet, greet, and maximize every moment...... Read full article

Five Ways to Incorporate Tech at Your Next Event

Technology can add an extra layer to brand experiences... Read full article