Articles in Marketing Services, Exhibits: Truss Systems and Millennial Marketing

Design Makes the Difference

A trade show booth is a reflection of the company and the brand. The architecture, the graphics, and the finishes, all come together in the convention hall to provide the backdrop for a memorable attendee experience. ... Read full article

Creating the Ultimate Experience

Real-life examples will help you apply our proprietary i|xperience framework and get the business results you want from your meetings and events.... Read full article

How to Optimize Engagement with Your Staffing Agency Partner

With customers becoming more aware of what they expect from their favorite brands, all the more reason to find the right professionals to help you win them over at your next event. ... Read full article

Thinking Big with Print Graphics

Large-scale events need to be vibrant and exciting, and there’s no better way to create buzz than a large-scale branding that commands the space around it.... Read full article

How to Choose the Best Experiential Staffing Agency

Brand ambassadors, product demonstrators and event support staff ultimately act as the ‘face’ of your brand, so it’s crucial to choose the best possible team for the task. We've compiled key factors to consider before planning your next activation.... Read full article

Specialty and One-Off Graphics for Arts & Entertainment

Here are some tips for creating specialty and one-off print graphics:... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

From Start to Finish: What to Expect When Working With an Event Marketing Agency

by MC² Knowledge

This is what you should expect when working with experiential agency partners. ... Read full article

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge

Our time tested ways to test the effectiveness of a successful event. ... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article