Articles in Millennial Marketing and Interactive Technologies

Three Time-tested Tips for Making Gamification Work.

By now, almost everyone has heard about the awesome power of gamification to engage and motivate audiences. So we thought we’d share a few things we’ve learned along the way that can help make a game engagement successful. ... Read full article

VideoBooth @ Vision Expo East

Attendees were able to tour the booth and learn about UV effects on the eye and were then encouraged to leave their thoughts in our VideoBooth.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

10 Tips for VR as Activations

Tips for VR (Virtual Reality) and best practices with links to award winning cases studies and brand activations from a seasoned VR and 360 studio.... Read full article

2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article

Five Ways to Incorporate Tech at Your Next Event

Technology can add an extra layer to brand experiences... Read full article

By the Numbers: Using Measurement to Improve Your Brand Experience Success

Gaining the data you need to improve your brand experience and prove your investment...... Read full article

Hi-Resolution LED at Imagine Festival

I-Mag Video was the sole LED provider at Imagine Music Festival... Read full article

Second Screen: Your Direct Line to Audience Engagement and Analytics

Turn the mobile device into an unlimited event engagement and measurement tool.... Read full article