Articles in Millennial Marketing and Virtual Reality (VR) & Augmented Reality (AR)

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

Growing Your Brand Through Immersive Experiences

Today’s consumers are prioritizing “doing” over “having”. That matters to you as you work to effectively engage your people in today’s experience economy. Discover how you can grow your brand through immersive brand experiences.... Read full article

The Top 5 Event Technology Trends of 2018

We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks.... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer

by PR Newswire

A popular, simple guide for exploring the hardware, software, and services for event planning, venue and space management, general sessions, breakouts, activations, audience engagement, and more.... Read full article

10 Tips for VR as Activations

Tips for VR (Virtual Reality) and best practices with links to award winning cases studies and brand activations from a seasoned VR and 360 studio.... Read full article

2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article