New Realities: VR, AR, and More
What’s ahead for event technology in the next year? This fourth installment in a five-part series takes a deep dive on what we see becoming important for event professionals to consider in 2019. Missed the previous parts? Read about how data is growing up, how artificial intelligence is changing everything, and how the mobile web is growing up.
The reality is, virtual reality isn’t exactly new.
It’s been popping up on trend lists for years. But as the technology has become more affordable and en vogue, experiential marketers of all sizes are using it to tell dramatic and powerful stories that literally immerse audiences. Virtual reality, along with its siblings augmented and mixed reality technologies, is being used at events and on show floors as a powerful storytelling tool to entertain, engage, and educate attendees.
As the technology evolves to include more availability and new applications, digital realities will become an increasingly popular way to create immersive experiences.
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