Articles in Personalization Technologies

Marketing Automation Quickstart Guide

In today's competitive and fast-paced marketing environment, marketing automation is one of the most powerful tools marketers have at their disposal. Do more work with less manual effort to reach a larger audiences.... Read full article

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article

How Progressive Brands Approach ROI Measurement

by JULIA MANOUKIAN

When it comes to experiential marketing ROI, what matters more: intangible brand value or hard numbers? Can you have one without the other?... Read full article