Articles in Entertainment Marketing, Event Staffing and Photo/Video Activation

Hangry for Change? Engaging with a Staffing Partner 101

When looking for a staffing partner for an upcoming event or activation, it can feel like there are endless options to choose from. Check out our latest post from Hype! CEO & Founder, Dayna Gilchrist, on Engaging with a Staffing Partner 101. ... Read full article

Who’s your Consumer? B2B Event Activation in 2019

It takes a special skill set to represent a B2B business well at an event. Part teacher, part coach, part actor: it is a combination of things your staff will need to represent your business’ values.... Read full article

Street Team Marketing 101: 8 Tips for Successful Activations on the Road

Not only do road trips offer an important right of passage for American youth, they also are critical to the growth of businesses. Examples like Red Bull’s famous Mini Cooper or the earlier Oscar Meyer Wienermobile have proven how powerful it can be ... Read full article

Can In-Booth Presentations Draw a Crowd?

How can your business draw the right leads at a trade show? Here's how to plan perfect in-booth presentations that will leave a lasting impression.... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

How to Incorporate the Five Senses into your Booth Experience

Leaving a lasting impression at your trade show booth is important. Here is how our clients appealed to the five senses and increased engagement.... Read full article

Why You Should Hire Event Staff to Help Build Your Brand

Without strong field staff, it doesn’t matter how much planning and budget goes into your marketing campaigns. What does matter is making sure you have a highly skilled team in place to help your brand succeed.... Read full article

How to Optimize Engagement with Your Staffing Agency Partner

With customers becoming more aware of what they expect from their favorite brands, all the more reason to find the right professionals to help you win them over at your next event. ... Read full article

How to Choose the Best Experiential Staffing Agency

Brand ambassadors, product demonstrators and event support staff ultimately act as the ‘face’ of your brand, so it’s crucial to choose the best possible team for the task. We've compiled key factors to consider before planning your next activation.... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article