Articles in Entertainment Marketing, Lead Acquisition & Engagement and Photo/Video Activation

Making an Event Instagrammable

Experiential Marketing already gives a brand the one-up from traditional marketing by giving the consumers the ability to touch, interact and test a product, but by using your experience as content you are creating a new flood of potential viewers. ... Read full article

VideoBooth @ City of Brampton Entrepreneur Centre

VideoBooth is enabling people to connect with their local governements through our technology! ... Read full article

VideoBooth @ WOTS 2019

This summer VideoBooth attended Word on the Street 2019 with the Toronto Public Library Workers Union to speak out about the idea of “staff-less” libraries. ... Read full article

OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM

IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article

How to Incorporate the Five Senses into your Booth Experience

Leaving a lasting impression at your trade show booth is important. Here is how our clients appealed to the five senses and increased engagement.... Read full article

Intent-Based Marketing

See why leading marketers from GE, Salary.com, Gartner and Bulldog Solutions all use intent data to outperform the competition.... Read full article

Maximize Your Event Investment: Brand Experience Strategies for Marketers

Does your event strategy align with your marketing strategy? Connect the dots and set yourself up for success with our event strategy guide and planning worksheet.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article