Articles in In-Store, Shopper Marketing & Sampling and Point of Purchase (POP)/Point of Sale (POS) Displays

Event Staffing Executive Insights From President of Productions Plus

President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article

Fluke T6 Tester - Point of Purchase Display

by ImagiCorps

Fluke relied once again on ImagiCorps to design and build a point of purchase display to showcase their new product. This test device measures both AC current and AC voltage in a wire without making contact or requiring a clamp around the wire.... Read full article

Top 5 Training Tips for a Successful Demonstration Program

Productions Plus takes training seriously. Here are Productions Plus’s top 5 training tips for a successful demonstration program.... Read full article

What Makes a Great Brand Ambassador?

National event staffing agency Productions Plus shares three qualities they look for in a great brand ambassador, and why this should be important to you.... Read full article

5 Ways P+ Finds The Perfect Talent for Your Brand

A National Talent Recruiter for Productions Plus, to tell us her secrets on how she finds the perfect talent for your brand.... Read full article

8 Reasons Why Our Demonstrators Sell more

Companies like Coravin, Philips, Nespresso, De’Longhi, illy, The Cookware Company and more have been putting their trust in Productions Plus demonstrators nationwide for years. Here are 8 reasons why.... Read full article

5 Reasons Why You Need to Demo

Brand Marketing is about lasting impressions. If you want to increase brand awareness and sales, you need to be doing in-store product demonstrations. Here is why.... Read full article

Productions Plus Heads to CES!

CES is the place to be in January for those in the business of consumer technologies. Over 3,800 exhibiting companies will be showing off their latest goods. With all that high-tech innovation, brands need to get creative in order to stand out...... Read full article

4 Ways to Get Hired as a Brand Ambassador

For over 33 years, Productions Plus has been recruiting nationwide for brand ambassadors (BAs). We look for talent who can embody the feel of the brand, language, style, and target market. We staff a variety of national events, trade shows...... Read full article

6 Tips For Hiring The Best Trade Show Staff

Choosing the right trade show staff can be challenging. How do you find the person who will best represent your brand? Here are six tips from Productions Plus for finding and hiring the right talent for your next trade show.... Read full article