Articles in Retail Marketing

Event Staffing Executive Insights From President of Productions Plus

President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article

Fluke T6 Tester - Point of Purchase Display

by ImagiCorps

Fluke relied once again on ImagiCorps to design and build a point of purchase display to showcase their new product. This test device measures both AC current and AC voltage in a wire without making contact or requiring a clamp around the wire.... Read full article

The One Thing You Need to Do for a Successful Expo East

Expo East in Baltimore, MD is right around the corner and it’s a lot of work! We know because we have been staffing it for years. Most companies need an extra hand at their booth. So how do you find the right booth talent to represent your brand?... Read full article

Top 5 Training Tips for a Successful Demonstration Program

Productions Plus takes training seriously. Here are Productions Plus’s top 5 training tips for a successful demonstration program.... Read full article

Why You Need a Presenter at Your Next Trade Show

If you’re trying to stand out at The Home + Housewares Show, in a vast sea of blenders, coffee machines, crock pots, and more, a Presenter can help.... Read full article

Productions Plus Heads to CES!

CES is the place to be in January for those in the business of consumer technologies. Over 3,800 exhibiting companies will be showing off their latest goods. With all that high-tech innovation, brands need to get creative in order to stand out...... Read full article

6 Tips For Hiring The Best Trade Show Staff

Choosing the right trade show staff can be challenging. How do you find the person who will best represent your brand? Here are six tips from Productions Plus for finding and hiring the right talent for your next trade show.... Read full article