Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Flooring, Advertising Agencies and Survey Tools

How To Measure the ROI from B2B Roadshow Tours

by Pro Motion, Inc.

Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure.  Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article

How To Plan a SUCCESSFUL B2B Mobile Roadshow Event

by Pro Motion, Inc.

In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article

What Is The Current State Of B2B Trade Shows?

by Pro Motion, Inc.

Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. However, B2B trade shows showed a decline in participation by the end of 2016 and during 2020 we are not sure when crowds can form again.... Read full article

People Need People, Part 2: Building Emotional Connections

by Pro Motion, Inc.

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Pro Motion, Inc.

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article

People Need People, Part 1: The Benefits Of Face-To-Face Physical Communication

by Pro Motion, Inc.

As we all know, this is a difficult time — for ourselves, our families, and the whole world. As a company who thrives on working directly with other people, we thought this a good moment as any to reflect on an irrefutable fact: People need people.... Read full article

Guide to Experiential Marketing

by Pro Motion, Inc.

If you are eager to jump on the experiential marketing bandwagon, you will need to understand what experiential marketing is, how your brand can benefit from it, and how you can integrate it into your marketing strategy.... Read full article

5 Benefits Of Experiential Marketing In A Digitally Cluttered World

by Pro Motion, Inc.

Today’s consumers are always plugged in, so digital marketing may seem like the easiest way to reach customers. Yet, think about all the advertising messages your audience is bombarded with daily. ... Read full article

How To Incorporate The Senses Into Your Next Experiential Marketing Campaign

by Pro Motion, Inc.

How have you engaged the five senses to build an emotional connection with your customers? Your senses are constantly detecting subtle hints that drive curiosity and lead to action.... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 2)

by Pro Motion, Inc.

With the start of the new decade, it seems like the perfect time to highlight some outstanding campaigns. In our last post, we highlighted 5 exciting experiential marketing campaigns that made an impression in 2019. Here are 5 more great examples:... Read full article