Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Flooring, College & Youth Marketing, Exhibits: Multilevel and Survey Tools

Trade Show Measurement: Key Metrics for Success

From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.... Read full article

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article

Girl Power: 4 Women-Owned Businesses that Inspired Us at WBENC 2019

When walking the show floor at WBENC 2019, I visited with several inspiring women-owned businesses. These are their stories. ... Read full article

Airstream Alumapalooza: Taking Design Research a Step Further

Exhibit Concepts visited Airstream's Alumapalooza 2019 to prepare to tell Airstream's story for their Heritage Center, coming in 2020.... Read full article

Why Your Exhibit House's Account Management Team and Processes Matter

When choosing an exhibit house, it's easy to just put focus on creativity. This is how processes and partnership affect the success of your booth. ... Read full article

How a Strong Discovery Process Delivered “Thrilling” Booth Design

When Exhibit Concepts began working with LG on a new trade show booth, a strong discovery process led to a unique design for the AHR Expo.... Read full article

On-Demand Staffing and the Gig Economy

With Uber's latest announcement of their on-demand staffing service, and since event staffing is the bread and butter of our business, Hype's CEO & founder weighed in on the subject of on-demand staffing and the gig economy.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

VideoBooth @ RootsTech 2018

VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article