Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, College & Youth Marketing, Games/Contests/Sweepstakes and Survey Tools

Here For You: Virtual Team Building

The COVID-19 pandemic has revolutionized the way teams connect and work. With modern technology, it is easier than ever to stay engaged and connected with your employees remotely.... Read full article

On-Demand Staffing and the Gig Economy

With Uber's latest announcement of their on-demand staffing service, and since event staffing is the bread and butter of our business, Hype's CEO & founder weighed in on the subject of on-demand staffing and the gig economy.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

Three Time-tested Tips for Making Gamification Work.

By now, almost everyone has heard about the awesome power of gamification to engage and motivate audiences. So we thought we’d share a few things we’ve learned along the way that can help make a game engagement successful. ... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

VideoBooth @ RootsTech 2018

VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

Test Article #2

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2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article

Lunar New Year Brings Big Branding Opportunities

In some Asian Culture, Lunar New Year is a major holiday. Time for family & friends gathering, a full feast and red pocket exchange. In China, many companies are closed during this time as employees return to their home town to celebrate the New...... Read full article