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Introducing Jack Connolly, the New Creative Director at ProGlobalEvents
ProGlobalEvents is proud to announce the appointment of Jack Connolly as the new Creative Director. Jack brings a fresh perspective and a wealth of experience to ProGlobalEvents, setting the stage for a new era of creativity and design excellence.... Read full article
What is Experiential Marketing?
by VEE Agency
One of the most powerful experiences a brand can provide and one of the best ways to nurture long-term relationships with customers is creating a unique, memorable event using experiential marketing. But what is experiential marketing?... Read full article
Win the Holiday Selling Season
Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article
OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM
IMMERSIVE CORE GIVES BRANDS ACCESS TO SOME OF THE BEST IMMERSIVE CREATORS IN THE US.... Read full article
Nine Experiential Predictions for 2019
Some thoughts on things that will impact the experiential marketing scene in 2019... Read full article
Engagement First: Why Experiential is the Key to TV & Film Marketing
We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article
From Start to Finish: What to Expect When Working With an Event Marketing Agency
This is what you should expect when working with experiential agency partners. ... Read full article
An Interview with an Experiential Marketing Vampire
VentureFuel, an incubator of new marketing trends and technologies contracted by VC's and marketers, interviewed Patrick West to see what "experiential marketing" was really all about.... Read full article
Featured Resource - Trade Shows: Renting vs. Buying
Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article
REPORT: Future-Proofing the Sports Fan Experience
This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article