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Guerrilla Marketing: The Innovative and Effective Ways in Which Businesses Market Their Brand
How can your brand use guerrilla marketing to reach your target audience? Learn more about outdoor, indoor, event, and experiential guerrilla marketing strategies and the benefits they provide.... Read full article
Experiential and COVID-19 – Looking Ahead
As we look ahead in the COVID-19 recovery timeline, the power of IRL activations will be more important than ever once social distancing restrictions are lifted as it is human nature to crave interaction and experience.... Read full article
5 Traits You Need to Be a GREAT Brand Ambassador
What does it take to be a GREAT brand ambassador? Five highly desired traits are: being reliable, possessing a positive attitude, being skilled at conversation, being able to enjoy talking to strangers, and being able to think on your feet.... Read full article
Experiential Marketing Trends of 2020
Last month we looked at the most memorable Experiential Marketing trends from 2019 and now we are exploring the Experiential Marketing trends that are going to shape the way we experience brands in 2020!... Read full article
SXSW 2020 Event Staffing
SXSW is one of our favorite events to staff each year! Our Austin brand ambassadors are ready to bring your activation to life :) From Market Managers to Actors, Brand Ambassadors to Product Specialists and everything in between- call Hype! to lock i... Read full article
Five Tips for Scaling up Event Marketing in 2020
When dealing with the complexity of multi-generational markets, increasing globalization and digital habits of consumption, you have more than enough on your table. Following are five tips for managing the process of scaling up your event marketing.... Read full article
Your Staffing Solutions to Holiday Event Marketing
Whatever you are offering this holiday season, having a face-to-face experience is the best way to promote your brand. While your employees are all busy preparing for the seasonal rush, an agency can help you to put all the pieces in place. ... Read full article
Reputation is Key!
Your reputation is shaped by your character and your actions; everything you do or say in life, regardless of your occupation or goals, directly contributes to people’s perception of you- who you are as a person and as a leader. ... Read full article
Making an Event Instagrammable
Experiential Marketing already gives a brand the one-up from traditional marketing by giving the consumers the ability to touch, interact and test a product, but by using your experience as content you are creating a new flood of potential viewers. ... Read full article
Austin City Limits - Smartwater Sampling
Austin City Limits came & went in the blink of an eye this year! But this two-weekend festival didn’t disappoint. In partnership with CSM, Hype! staffed the activation around the festival that provided attendees with “a smarter way to do ACL."... Read full article