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6 Key Benefits of Experiential Marketing Sampling Programs
Stephanie Maupin, Director of Operations at Event Marketing Strategies, breaks down the six key benefits sampling programs can bring to your marketing strategies. ... Read full article
PARKING LOT TO PAY DIRT
Development directors turned to BoxPop® to design and fabricate 22 shipping containers that would help transform their empty parking lot location into a luxurious, tropical-themed recreation and service center.... Read full article
Featured Resource - Trade Shows: Renting vs. Buying
Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article
REPORT: Future-Proofing the Sports Fan Experience
This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article
VideoBooth @ RootsTech 2018
VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article
New Research: Experiential EQ
GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article
How a Donation Led to the Ultimate Moonwalk
As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article
2 Crucial Considerations: How to Understand What Goes on in the Boardroom
It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article