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6 Key Benefits of Experiential Marketing Sampling Programs
Stephanie Maupin, Director of Operations at Event Marketing Strategies, breaks down the six key benefits sampling programs can bring to your marketing strategies. ... Read full article
Lifestyle Expert Julie Edelman to Serve as Brand Advocate and Military Channel Podcast Host
Julie Edelman joins bBIG Communications, Inc. to serve in a new role as Executive Brand Innovation, Strategy & Spokesperson.... Read full article
Win the Holiday Selling Season
Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article
Featured Resource - Trade Shows: Renting vs. Buying
Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article
Event Staffing Executive Insights From President of Productions Plus
President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article
REPORT: Future-Proofing the Sports Fan Experience
This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article
VideoBooth @ RootsTech 2018
VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article
Founder of Promotional Modeling Agency Shares Tips for Being Authentic in Today's Economy
by PRNEWSWIRE
In looking at the businesses that are well-known for their authenticity, Runway Waiters found three key behaviors they all had in common. In order to build an authentic brand that people can trust, these three behaviors will be vital.... Read full article
New Research: Experiential EQ
GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article