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Putting Event Data into Action
In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article
Attracting New Audiences Through Deeper Insights
Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article
Auto Show Expertise Front Page Feature of Drive in Canada’s Daily, The Globe and Mail
“To tell a story and grab your attention is why [automakers] are there,” Kohn says.... Read full article
Featured Resource - Trade Shows: Renting vs. Buying
Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article
REPORT: Future-Proofing the Sports Fan Experience
This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article
VideoBooth @ RootsTech 2018
VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article
The Top 5 Event Technology Trends of 2018
We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks.... Read full article
New Research: Experiential EQ
GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article
Microsoft Reactor Program Launch by ImagiCorps
by ImagiCorps
Microsoft Central Marketing Organization (CMO) partnered with ImagiCorps to create a small business incubator program called "The Reactor" which launched in NYC and Philadelphia in 2016. ... Read full article