Articles in Coupon Services, Exhibits: Truss Systems, Installation and Dismantle, Millennial Marketing, Measurement/Analytics, Flooring and Survey Tools

Putting Event Data into Action

Jul 24, 19

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

Attracting New Audiences Through Deeper Insights

Apr 04, 19

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

Auto Show Expertise Front Page Feature of Drive in Canada’s Daily, The Globe and Mail

Feb 20, 19

“To tell a story and grab your attention is why [automakers] are there,” Kohn says.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Jun 25, 18

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

Mar 06, 18

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

VideoBooth @ RootsTech 2018

Mar 02, 18

VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article

The Top 5 Event Technology Trends of 2018

Feb 01, 18

We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks.... Read full article

New Research: Experiential EQ

Jan 23, 18

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

Microsoft Reactor Program Launch by ImagiCorps

by ImagiCorps Jan 22, 18

Microsoft Central Marketing Organization (CMO) partnered with ImagiCorps to create a small business incubator program called "The Reactor" which launched in NYC and Philadelphia in 2016. ... Read full article

Test Article #2

Dec 19, 17

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