Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Measurement/Analytics, Flooring, Mobile Marketing (Vehicle) and Survey Tools

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

Mobile Tour Brings the Product to the People

A Case Study: Hands-On Experience for Clients and Prospects... Read full article

BONOBOS Marketing Airstream by Timeless Travel Trailers

by Timeless Travel Trailers

Whether you choose new “threads” or a new marketing solution, you have an opportunity to impress… BONOBOS is doing both, by creating a win-win for the brand and customers alike! Timeless completed a compelling and memorable mobile pop-up Airstream.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

Deep Eddy Vodka Marketing Vehicle by Timeless Travel Trailers

by Timeless Travel Trailers

Timeless customized three 1946 / 1947 – vintage 25ft Spartan trailers for the Austin, Texas distillery, Deep Eddy Vodka. Traveling the eastern, western and central USA with brand representatives to increase awareness of Deep Eddy flavored vodkas.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

VideoBooth @ RootsTech 2018

VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article

The Top 5 Event Technology Trends of 2018

We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks.... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article