Articles in Exhibits: Truss Systems, Millennial Marketing, Apps/Mobile, Flooring and Survey Tools

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

VideoBooth @ RootsTech 2018

VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article

2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article

Elements to Keep Your Event On Trend

Looking to make your event stand out from competitors? Employing these five trends shared by EventMB will turn attending your event from a maybe to a must.... Read full article

How to Foster Event App Adoption

The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to a must for attendees? The answer is...... Read full article

How Beacons Power Personalized Events

Whether attending a big trade show or a small conference, no two attendees have the same experience. What tool enables event managers to not only engage participants, but tailor the event to each individuals’ needs?... Read full article

ABA Gets Personal to Deliver the Best Event Experience

How does a trade association that represents over 90% of the professional beauty supply industry in respect to hair and nails connect with participants across Canada? They personalized the experience with Nomadic Uno.... Read full article