Articles in B-to-B & Direct Marketing Agencies, Exhibits: Truss Systems, Millennial Marketing, Flooring and Survey Tools

Creating the Ultimate Experience

Real-life examples will help you apply our proprietary i|xperience framework and get the business results you want from your meetings and events.... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

From Start to Finish: What to Expect When Working With an Event Marketing Agency

by MC² Knowledge

This is what you should expect when working with experiential agency partners. ... Read full article

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge

Our time tested ways to test the effectiveness of a successful event. ... Read full article

2018 Biz Bash Award Winner

by BizBash

2018 Bizbash Event Style Awards Winner: The Experience by Dell Technologies at SXSW 2018 Best Sustainability/Corporate Social Responsibility Program... Read full article

Get Your Free Creative Brief Template

When it comes to attending a trade show, it's crucial to plan ahead. This means thinking through every detail of the show and your presence there. ... Read full article

4 Ways to Captivate a Trade Show Audience

It’s true: drawing a crowd is a key component of a successful trade show. Attracting the masses is a great way to ensure your message is delivered to many people, but it’s also important to have a plan that gets that message to the right people.... Read full article

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

Fluke T6 Tester - Point of Purchase Display

by ImagiCorps

Fluke relied once again on ImagiCorps to design and build a point of purchase display to showcase their new product. This test device measures both AC current and AC voltage in a wire without making contact or requiring a clamp around the wire.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article