Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Flooring, Agencies and Survey Tools

Trade Show Measurement: Key Metrics for Success

From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.... Read full article

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article

Why Your Exhibit House's Account Management Team and Processes Matter

When choosing an exhibit house, it's easy to just put focus on creativity. This is how processes and partnership affect the success of your booth. ... Read full article

Airstream Alumapalooza: Taking Design Research a Step Further

Exhibit Concepts visited Airstream's Alumapalooza 2019 to prepare to tell Airstream's story for their Heritage Center, coming in 2020.... Read full article

Girl Power: 4 Women-Owned Businesses that Inspired Us at WBENC 2019

When walking the show floor at WBENC 2019, I visited with several inspiring women-owned businesses. These are their stories. ... Read full article

Wilson Dow Group Awarded Exlusive Industry Spot on 2019 Best Workplaces List

by Wilson Dow

The Sole Creative Production Agency To Earn Top Scores in Inc. Magazine’s National Ranking... Read full article

Street Team Marketing 101: 8 Tips for Successful Activations on the Road

Not only do road trips offer an important right of passage for American youth, they also are critical to the growth of businesses. Examples like Red Bull’s famous Mini Cooper or the earlier Oscar Meyer Wienermobile have proven how powerful it can be ... Read full article

Exhibit Concepts Names Masten Worley Sales Director

Exhibit Concepts, Inc. (ECI) has named Masten Worley Sales Director. ... Read full article

Exhibit Concepts’ Leadership Attends Exhibitions Day 2019 in Washington, D.C.

From June 4th-5th, Exhibit Concepts’ leadership are advocating for the event industry on Capitol Hill at Exhibitions Day 2019.... Read full article

Can In-Booth Presentations Draw a Crowd?

How can your business draw the right leads at a trade show? Here's how to plan perfect in-booth presentations that will leave a lasting impression.... Read full article