Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Flooring, Survey Tools and Virtual Reality (VR) & Augmented Reality (AR)

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

VideoBooth @ RootsTech 2018

VideoBooth technology is allowing Ancestry to quickly and effectivly survey participants and gather video feedback... Read full article

Growing Your Brand Through Immersive Experiences

Today’s consumers are prioritizing “doing” over “having”. That matters to you as you work to effectively engage your people in today’s experience economy. Discover how you can grow your brand through immersive brand experiences.... Read full article

The Top 5 Event Technology Trends of 2018

We thought we’d start the New Year by dusting off our crystal ball and making a few predictions about what could be the hottest trends in trade show and event technology over the next 12 months. Here’s our top 5 picks.... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

Test Article #2

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The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer

by PR Newswire

A popular, simple guide for exploring the hardware, software, and services for event planning, venue and space management, general sessions, breakouts, activations, audience engagement, and more.... Read full article

10 Tips for VR as Activations

Tips for VR (Virtual Reality) and best practices with links to award winning cases studies and brand activations from a seasoned VR and 360 studio.... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article