Articles in Coupon Services, Direct Marketing, Exhibits: Truss Systems, Millennial Marketing, Flooring, Mobile Marketing (Vehicle) and Survey Tools

How To Measure the ROI from B2B Roadshow Tours

by Steve Randazzo

Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure.  Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article

How To Plan a SUCCESSFUL B2B Mobile Roadshow Event

by Steve Randazzo

In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article

What Is The Current State Of B2B Trade Shows?

by Steve Randazzo

Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. However, B2B trade shows showed a decline in participation by the end of 2016 and during 2020 we are not sure when crowds can form again.... Read full article

People Need People, Part 1: The Benefits Of Face-To-Face Physical Communication

by Steve Randazzo

As we all know, this is a difficult time — for ourselves, our families, and the whole world. As a company who thrives on working directly with other people, we thought this a good moment as any to reflect on an irrefutable fact: People need people.... Read full article

Digital marketing trends white paper - Innovations that will impact marketers in 2020

2020 promises to provide brands with fresh opportunities - Our experts reveal the innovations that will impact marketers in 2020 and beyond... Read full article

Tips for Planning a Successful Mobile Marketing Tour

Mobile marketing tours can be incredibly lucrative business strategies for companies across a variety of industries. As with any marketing event, however, they require a significant amount of planning and preparation to be truly successful. ... Read full article

How To Incorporate The Senses Into Your Next Experiential Marketing Campaign

by Steve Randazzo

How have you engaged the five senses to build an emotional connection with your customers? Your senses are constantly detecting subtle hints that drive curiosity and lead to action.... Read full article

10 Extremely Creative Experiential Marketing Programs

by Steve Randazzo

Brands must be innovative and creative to attract customers. Pro Motion Experiential Marketing has highlighted 10 great examples of successful creative experiential marketing campaigns. Check out No. 10 - I really love this one!! ... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 2)

by Steve Randazzo

With the start of the new decade, it seems like the perfect time to highlight some outstanding campaigns. In our last post, we highlighted 5 exciting experiential marketing campaigns that made an impression in 2019. Here are 5 more great examples:... Read full article

The Benefits of Practical Creativity

by Steve Randazzo

Do you ever find yourself looking at lists like these and thinking, “my brand will never have the budget or technology to compete with those stunts”?  You do have the budget, learn more about practical creativity and experiential marketing.... Read full article