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Message-Driven Communication: The Importance of a Plan
Want to know the secret to creating an impactful experiential environment? It’s all about planning and outcome-driven communication! ... Read full article
What is Experiential Marketing?
by VEE Agency
One of the most powerful experiences a brand can provide and one of the best ways to nurture long-term relationships with customers is creating a unique, memorable event using experiential marketing. But what is experiential marketing?... Read full article
Tips for a Good Night's Sleep for B2B CMOs
Recently, DemandLab's CEO Rhoan Morgan shared the top 5 challenges she sees B2B CMOs facing. In her follow-up article, she shares some tips and solutions. ... Read full article
bBIG Communications Names Social Media Manager to Streamline & Expand Agency’s Social Media Programs
Boban Lekoski, bBIG Communications Inc. new social media manager, will manage the firm's earned and paid social media outreach.... Read full article
Lifestyle Expert Julie Edelman to Serve as Brand Advocate and Military Channel Podcast Host
Julie Edelman joins bBIG Communications, Inc. to serve in a new role as Executive Brand Innovation, Strategy & Spokesperson.... Read full article
Industry Suppliers Make Donation to Operation Homefront
MyMilitarySavings.com (MMS) and its branded partners have made a $5,000 donation to Operation Homefront, a national nonprofit whose mission is to build strong, stable, and secure military families so they can thrive.... Read full article
Win the Holiday Selling Season
Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article
One Pivot Leads to Another and Everybody Wins!
When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter ... Read full article
What Rogue Women Can Teach Us All
On May 7, 2019, Rogue Women was staged to bring together women in marketing, investing and start-ups to collaborate, debate and create a forum of ideas.... Read full article
The Journey To Exceptional: Time Obsessed
Walk-out music fills the room and the audience exits. Clients exchange hugs and heartfelt congratulations with the production team. It was a great event – well-conceived and beautifully executed. The client-in-charge – exhausted, frazzled, e... Read full article