Articles in Coupon Services, Exhibits: Truss Systems, Millennial Marketing, Marketing Technologies, Flooring, Mall Marketing and Survey Tools

People Need People, Part 2: Building Emotional Connections

by Steve Randazzo

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 2)

by Steve Randazzo

With the start of the new decade, it seems like the perfect time to highlight some outstanding campaigns. In our last post, we highlighted 5 exciting experiential marketing campaigns that made an impression in 2019. Here are 5 more great examples:... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 1 Of 2)

by Steve Randazzo

Experiential marketing doesn’t look like it’s losing popularity. 91% of consumers say they have more positive feelings about a brand after attending experiences, and 65% of brands report that experiential programs are directly related to sales. ... Read full article

Making an Event Instagrammable

Experiential Marketing already gives a brand the one-up from traditional marketing by giving the consumers the ability to touch, interact and test a product, but by using your experience as content you are creating a new flood of potential viewers. ... Read full article

VideoBooth @ City of Brampton Entrepreneur Centre

VideoBooth is enabling people to connect with their local governements through our technology! ... Read full article

VideoBooth @ WOTS 2019

This summer VideoBooth attended Word on the Street 2019 with the Toronto Public Library Workers Union to speak out about the idea of “staff-less” libraries. ... Read full article

New Realities: VR, AR, and More

What’s ahead for event technology in the next year? ... Read full article

Data Discovery: Event & Marketing Data Benchmark Report

Are you ready for the data revolution? Our new groundbreaking benchmark report shows how marketers use event data to inform their event strategies, budgets, and more.... Read full article

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article