Top 5 Tips Experiential Marketers Can Learn From Vinyl Records


On Record Store Day (11th annual is on April 21,2018) more than 1400 independent record stores will participate to bring thousands of exclusive titles and pressings to music lovers all over the world. In celebration of #RecordStoreDay we asked our Creative Director Kris Fillon to take us through his record collection and show us what we can learn from this format.
 

 

1. Make It Physical
Experiences are your opportunity to make your brand tactile. Bring your brand to story to life, in real life. Use all of the senses to your advantage.

 

2. Make It Colorful
Using color can be intimidating, but it is a powerful storytelling tool. It attracts and engages and can leave a lasting memory.

 

3. Make It Unexpected
Surprise and delight your guests. The more unexpected the better, especially if your brand is misinterpreted as bland, tired or conservative.

 

4. Make It Repeatable
Design your experience in a way that keeps your guests coming back again and again. Incorporate replayable games, schedule special guest, and rotate premiums.

 

5. Make It Exclusive
One-off premiums bring the crowd. Take the time to really make your experience exclusive and special to keep your guests talking about your brand.

 

Click here to watch the top tips video as part of the article.

290 Harbor Drive
2nd Floor
Stamford, Connecticut 06902
United States

290 Harbor Drive
2nd Floor
Stamford, Connecticut 06902
United States

April 19, 2018

By Advantage