Articles in Exhibits: Truss Systems, Millennial Marketing, Flooring and Virtual Events

Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

REPORT: Future-Proofing the Sports Fan Experience

This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article

New Research: Experiential EQ

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article

Get caught up on the big trends of 2017

From secret spaces to empathy VR, explore the top experiential marketing trends of 2017.... Read full article

Cramer Named a Top Event Agency by Event Marketer

Introducing the 2017 Event Marketer It List. For the past 15 years, the editorial team at Event Marketer magazine has published their industry-loved It List.... Read full article

The Four Big Themes at Event Marketer's 2017 Experiential Marketing Summit

Experiential Marketing is going backward and forward at the same time. How so? Dig into our takeaways from EMS17.... Read full article

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk...... Read full article

Live Social Video: An Inevitable Marketing Channel

Although the idea of live video streaming is far from new, integrating the medium with live experiences, social media, and mobile devices pushes it to the forefront of marketing.... Read full article

PUMA & Cramer Change the Game with Experiential Shoe Packaging

BOSTON, March 29, 2017 /PRNewswire/ -- In early 2017, PUMA launched a loyalty program to recruit and reward their next generation of PUMA soccer players. To mark the launch of the program, and to welcome their newest members, PUMA and experience...... Read full article

2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article