Articles in PR & Communications Agencies, Exhibits: Outdoor Structures, Exhibits: Truss Systems, Millennial Marketing, Flooring, Exhibits: Designers & Builders and Virtual Reality (VR) & Augmented Reality (AR)

People Need People, Part 2: Building Emotional Connections

by Steve Randazzo

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Steve Randazzo

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article

People Need People, Part 1: The Benefits Of Face-To-Face Physical Communication

by Steve Randazzo

As we all know, this is a difficult time — for ourselves, our families, and the whole world. As a company who thrives on working directly with other people, we thought this a good moment as any to reflect on an irrefutable fact: People need people.... Read full article

One Pivot Leads to Another and Everybody Wins!

When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter ... Read full article

How To Incorporate The Senses Into Your Next Experiential Marketing Campaign

by Steve Randazzo

How have you engaged the five senses to build an emotional connection with your customers? Your senses are constantly detecting subtle hints that drive curiosity and lead to action.... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 1 Of 2)

by Steve Randazzo

Experiential marketing doesn’t look like it’s losing popularity. 91% of consumers say they have more positive feelings about a brand after attending experiences, and 65% of brands report that experiential programs are directly related to sales. ... Read full article

Theming, Costumes, and Celebrity Guests: How to Create a Complete Trade Show Experience

Trade shows are all about the memorable experiences you create. Here are four complete experiences our clients created that won the hearts of attendees.... Read full article

Trade Show Industry Anatomy: Who are the Key Players?

The trade show industry is divided into five groups. In this blog, we’ll define each key player, their functions, and the associations that support them.... Read full article

Top 11 Trade Show Trends to Watch for in 2020

Each year, trends change in the event marketing industry. These are the top 11 trends that will impact the trade show industry in 2020.... Read full article

Need Design Inspiration? 6 Jaw-Dropping, Award-Winning Trade Show Booths

Need trade show booth design inspiration? These five award-winning booths will help you get inspired for your next trade show attendee experience.... Read full article