Why Your Exhibit House's Account Management Team and Processes Matter
When you’re choosing an exhibit house partner, it’s easy to focus solely on the creativity and construction quality they will provide. What you may not be thinking about is howthey will achieve that level of creativity and quality through processes and partnership.
Aligning early in the process and identifying key players is crucial to the success of a new trade show build. The exhibit house you choose should not operate independently from you; they should operate as an extension of your team.
When Exhibit Concepts took on the Air Conditioning Technologies division of LG’s project for the 2019 AHR Expo, our design, account management, and project management teams held onboarding meetings with the client to better understand their needs and wants. While the Account Manager is the primary point of contact, we identify a team member to oversee each piece of the puzzle. For LG, communication with their Project Manager, Misty Boyd, was crucial to their success as she acted as an extension of their team.
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